Biggby Coffee at Halloween

Currently, Biggby Coffee does not have an established system for seasonal branding. There are a few pieces of specialty merchandise available for this purpose, but not a regular design. This design consists of shapes depicting classic Halloween characters: Frankenstein’s Monster, The Bride of Frankenstein, Dracula, and a ghost. Classic horror style type, as well as other bits of Halloween iconography, will tie the system together. Collectible cups will drive consumer interest as well as provide merchandising consistency.