Fender guitars have long been a staple in rock music, and a majority of modern players were inspired by guitarists of the ‘60s and ‘70s. This design draws from patterns and typefaces with a vintage feel, and emulates popular guitar strap designs. 

Current string packaging is very simple, and this redesign will help to stand out amongst the numerous other string options available. Additionally, since most players purchase multiple sets, the new box will have room for two packs of strings.